State Fair of Virginia

• Richmond, Virginia
• September 23 – October 3, 2004
• $500,000 plus marketing budget
• 315 acre site
• Established in 1854
• Virginia's largest annual event
• Fair centrally located to virtually the entire state of Virginia population
• Average length of stay is approximately 4-1/2 hours
• Annual attractions include:
  • Agricultural exhibits
  • Educational shows and exhibits
  • Live music and entertainment
  • Midway carnival
  • Foods of all kinds
  • Live rodeo

Demographics

• 67% from greater Richmond region
• 13% from greater Tidewater region
• 60% female, 40% male
• 47% age 18-54
• 37% age 17 and under
• 83% are regular fair attendees