16th Annual 2003 Rockville Rotary Twilight Runfest

Rockville Rotary Runfest is produced by The City of Rockville

• Largest road race in Montgomery County - drawing from metro Washington area
• Historically attracts more than 3000 runners, and 5000 spectators annually
• Activities feature food, music, fireworks
• Major $100,00 plus marketing campaign on TV, radio, print and direct mail
• July 17, 2004
• Activities include:
  • Food
  • 8K Races
  • Fun Run Races
  • Post Race Festival
  • Exhibitor Booths

Demographics

• Median household income of $62,000
• 85% of audience comes from Montgomery County