Annual Rockville July 4th Celebration

• Largest fireworks event in Montgomery County
• Produced by the world-famous Zambelli family
• Simulcast live on WASH FM
• July 4th, 5pm - 10pm
• Historically attracts 100,000 plus visitors
• Activities feature food, music, fireworks
• Major $100,00 plus marketing campaign on TV, radio, print and direct mail, including 500 television commercials on:

CNN TNT HTS Disney TNN Weather

ESPN Lifetime Discovery USA A&E Nick

ESPN2 Family Channel The Learning Channel MTV CNBC HLN

• Channel 53 Rockville Channel - Will air 3 times per hour for one month
• $40,000 radio promotion package on WASH FM
• Recreation Guide direct mailed to all residents
• Gazette Newspaper official supplement 200,000 circulation

Demographics

• Median household income of $62,000
• 85% of audience comes from Montgomery County