The Maryland Million is the oldest million dollar payday race
series in America, and has put the Maryland racing industry in
the spotlight via extensive media coverage and onsite attendance.
Purpose
To benefit the horse racing industry in the State of Maryland.
The History
The nation's only million dollar race day began 14 years ago
with ABC Sports' Jim McKay as the spearhead. Jim remains a driving
force for this event that has traditionally attracted the best
Maryland has to offer - horses, people, media and entertainment.
The Promoter
The Maryland Million is a non-profit organization dedicated to
promoting horse breeders and the horse industry in general for
the State of Maryland.
Date
Saturday, October 9, 2004.
Location
Event has rotated between Baltimore's Pimlico and Laurel Raceways.
The 2000 event will be held at Laurel Raceways.
Sponsor Benefits
Bottom line results, whether it be from inclusion in the up to
$500,000 marketing campaign, track-side hospitality or involvement
in the live broadcast, are the hallmark of this event that has
quickly become Maryland racing's most prestigious day.
TV Partner
Broadcast live for 2 hours (4pm - 6pm, Saturday, October 14)
on WBFF-45. More than 100 promotional spots will air on WNUV
and WBFF.
Broadcast Rating
Estimated rating for live broadcast, which will lead into baseball
championship coverage is
5 to 7.
Radio Partner
Six top Washington and Baltimore stations will air spots with
Baltimore's #1 WQSR broadcasting live on site.
Print Partner
A full color supplement will appear in all editions of the Baltimore
Sun. Additional advertising will also appear in the Post.
Other Media
A marketing campaign in excess of $500,000 will also utilize
TVand radio for the Baltimore market.
