15th Annual 2003 Rockville Hometown Holidays

Hometown Holidays is produced by the City of Rockville, MD over Memorial Day Weekend.

• Maryland's largest Memorial Day Weekend event - drawing from the entire Washington metro area
• Second largest annual event in county
• Historically attracts 100,000 plus visitors over 3 days
• Major $100,000 plus marketing campaign on TV, radio, print and direct mail
• May 29 - May 31, 2004
• Activities include:
  • County's only Memorial Day Parade
  • Carnival rides
  • Laser light shows
  • Fireworks
  • Food and beverages
  • Exhibitor booths
• Features FREE concerts of top musical names, including past performers such as:
  • The Commodores (1999)
  • Suzy Bogguss (1999)
  • Kansas
  • Little River Band
  • Michael McDonald
  • Three Dog Night
  • Little Anthony and the Imperials
  • Blood, Sweat and Tears
  • Kool and the Gang
  • Nils Lofgren
  • Jr. Walker and the All-Stars
  • Martha Reeves and the Vandellas
• Marketing features 150,000 official newspaper supplements in local papers
• Event features all-day entertainment for kids and adults

Demographics

• Median household income is $62,000
• 85% of audience comes from Montgomery County