Site
Comcast Center, College Park, MD / 301-424-1080
Date
April 17, 2004
Attendance
Has ranged from sellouts (19,305) to 9,500 paid, with average
being approximately 12,000
TV
- Main broadcast on HTS and FOX Sports Net in April, repeat
within 3 days
- 1/2hour Preview Show broadcast on HTS 2 times
- 100 :30 promotional commercials will air to promote games
on HTS
- Minimum 25 :30 promotional commercials will air on JumboTron at MCI Center, including Wizards, Capitals, and other events
Radio
200 promo spots on Shadow Broadcasting in Washington/Baltimore
market
Print
- Minimum $25,000 advertising campaign in Washington Post
- Minimum $25,000 campaign in Journal Newspapers
The Game
For over 25 years the future stars of the NBA have played here,
with a national squad facing off against the local all stars,
with basketball fireworks being the result. Michael Jordan, Magic
Johnson, Jason Kidd, Grant Hill, Joe Smith and hundreds of others
have made this among the top high school basketball games in
America.
Charities
All proceeds from the game go to Capital Classic Charities and
Ronald McDonald House. More than $750,000 has been raised over
the years for such causes as the Make A Wish Foundation, Children's
Hospital, The Ronald McDonald House, plus many more. 2000 game
charities will go to the Coaches vs. Cancer Fund.
