McDonald's All American Game

Site
Oklahoma City, OK

Date
March 31, 2004

BACKGROUND

• Single largest high school event of any kind in the country

TELEVISION COMPONENTS

• ESPN's Dick Vitale will provide colorful commentary for live game and slam dunk
• Game nationally broadcast live on ESPN
• One hour Slam Dunk Show broadcast two times on ESPN
• All-American Selection Show broadcast live on ESPN

OTHER MARKETING OPPORTUNITIES

• Trayliners and posters in all game area McDonald's Restaurants
• Souvenir program & court side and in-arena signage
• Local TV outlet providing 500 :30 promo spots
• Local newspaper providing $50,000 print campaign
• Local radio outlet providing promotional and game broadcast elements

HOSPITALITY AND CHARITY EVENTS

• All proceeds go to benefit local Ronald McDonald's House
• Prestigious All American banquet
• Game tickets and memorabilia